As part our Grazie series we’re taking a closer look at the most exciting artists, designers, chefs and creatives inspired by Italian style. When it comes to understanding and showcasing fashion, there are few who exemplify the Italian attitude towards style as well as Eleonora Carisi. Eleonora’s JouJouVilleroy blog is a highly respected and influential voice in the fashion world, offering creative insight and beautiful photography while championing the most exciting designers and style trends. We spoke to Eleonora about inheriting her love for fashion, her favourite designers and the innate Italian sense of style.
Hi Eleonora. Can you tell us about yourself and what you do?
Hello, I'm Eleonora. After running a clothing shop in Turin for 11 years, I now work as an influencer with my blog JouJouVilleroy and a few months ago I also opened a digital communication agency called Grumble Creative.
When did you become interested in fashion and what originally drew you to it?
Fashion has always been part of my family - my mother has been running a shop in Turin called La Robe for nearly 50 years. However, I only started to really love it after opening my shop in the centre of Turin. I started working in a clothing shop at 15. From that moment on, fashion has always been a part of my life.
What inspired you to start JouJouVilleroy, and what was the inspiration behind the name?
JouJouVilleroy was originally the name I used as a photographer. I used to have a Tumblr where I published my pictures as a real photography enthusiast. After a brief experience at an online magazine I decided to dedicate myself to a personal project, so I turned my Tumblr portfolio into a magazine, which is today's JouJouVilleroy. The inspiration for the name came from a German archive of circus pictures. JouJouVilleroy was a trapeze artist, I got inspired from her name.
What do you think sets the Italian sense of style and approach to life apart from the rest of the world?
It really can't be explained because it's something innate, just like the elegance of a woman or the attitude of a man. I think that what is around us every day can be very inspiring and educates our taste. Our architecture, food, filmmaking and clothing traditions are what make Italy one of the most tasteful countries in the world, especially when it comes to fashion.
Who are your Italian style icons and who are your favourite designers?
I don't have any specific icons, but I can say I love Rossella Jardini's style. She's one of the women I admire, as she's amazing, chic, brilliant and always herself. My favourite fashion designers are Co|Te, MiuMiu, Mansur Gavriel, Alyx.
How did growing up in Italy affect your personal style?
The food, art, and people's friendliness definitely shaped my personality.
Tell us about some of your favourite places and stores in Italy.
My favourites have to be Matcha Café in Milan, where they serve matcha-flavoured everything, from iced tea and pancakes to yoghurt cakes, and Cavalli e Nastri in Milan, a historic vintage shop where you can always find interesting, tasteful items. Of course I can’t forget La Robe in Turin - my mom's shop. A sofa and red carpeting deliver an extremely chic atmosphere. Very elegant women's clothing, from Aspesi to Jaipur.