Our brand story began in 1933, when the largest Italian liner ever built, the SS REX, won the prestigious 'Nastro Azzurro' trophy (Blue Riband) – a prize given to the ship that crossed the Atlantic in the shortest time, in an international competition. After this triumph, the SS REX became a symbol of national pride and values which Italy has been exporting to the world ever since. Post war, modern Italian creativity met the industrial world and the two blossomed into the economic boom in the 1960s. The notion of Italian style was spreading across the world quickly – understood as a subtle combination of both aesthetics and behaviour: style, substance and soul. Inspired by the SS Rex and 1960’s Rome, Peroni Nastro Azzurro was born as the first premium Italian beer in 1963.
PERONI NASTRO AZZURRO TODAY
50 years on, our passion, creativity and authenticity are still at the core of Peroni Nastro Azzurro and becoming a symbol of Italian excellence, style and superior craftsmanship remains our vision
STORIE DI STILE
50 years after the launch of Peroni Nastro Azzurro, we return to our spiritual home, Rome, with the new campaign, ‘Storie di Stile’, to pay homage to the unique set of circumstances that combined to provide the perfect environment for inspiration for the birth of Peroni Nastro Azzurro.